The growth strategy employed by a business will often be driven by longer term aspirations, available skills, competitive advantage, facilities and finance.
Growth may mean different things to different businesses – for some, gaining market share or entering new markets is key to profitability, whilst for others it may be diversification of goods or services to an existing customer base.
In time, a business may consider acquisitions as a means of more rapidly achieving growth.
Product, service and customer profitability analysis can help formulate the most successful expansion strategy.
Through business modelling, projections and experience, Meridian can help management assess the relative upside and downside risk of different options, and help you decide on the strategies that appear most likely to succeed or which are most closely aligned with aspirations.